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  • Sep 15 / 2013
  • 0
Marketing, Random Thoughts

Marketers today need to be technical

Image courtesy of adamr / FreeDigitalPhotos.netLast week I wrote a blog post about traditional marketing being a thing of the past (maybe I should have said “dead”!!) and basically how it is all about digital (SEM, Display Media, SEO, Social, UX, Remarketing, etc) marketing strategies.  I mentioned that many CMOs are going to become obsolete if they don’t start adopting modern methods but I think we can say the same about all marketers.  If you are a marketing person and you are not technical, WATCH OUT!  Marketing today is all about the technology.

As a marketer today you need to drive and understand marketing technology to get the value (and of course the results).  If you just think you can sign up for a “cloud marketing service” and think you can do everything in the UI, I have news for you, you are just scratching the surface of most of these tools.

I read this great post last week posted by Jeanne Roué-Taylor on Successful Workplace,  If your marketers aren’t geeks, get new marketers” and I think the title sums up the future.   The marketing skillset has shifted.

“This new world of marketing means a change out of skill set, strategies, tactics, processes and technology. It wouldn’t be unfair to say that today’s top marketers aren’t students of traditional marketing. In fact, the marketing degree may be an obstacle more than a benefit in a world that is data-driven and most likely, very close to real-time.”

So how do you know if you are “geeky” enough to be a marketer today?  Simple question (not the only one but a good start):

When you swipe your credit card and buy one of these “Marketing Cloud Services”, do you have to wait for IT, an engineer or a consultant to implement something before you can use it?  If you answered “No” because you just handle all the technical implementation (tags, integration, JavaScript variables etc) yourself, YOU ARE GEEKY ENOUGH TO BE A MARKETER….maybe!

If you are a marketer today, become an expert on APIs, analytics and big data!  Your career will thank you for it!

Also from  Jeanne Roué-Taylor‘s post, maybe a topic for the future…..

“The trend is so profound, in fact, that CIO’s everywhere are complaining that they’re losing their most precious jewels…IT budget…to marketers who refuse to play by IT’s long timelines and big costs.

The new CMO is probably buying SaaS products that the CIO may not even know about.”

**Image courtesy of adamr / FreeDigitalPhotos.net

  • Sep 13 / 2013
  • 0
Marketing

Traditional marketing is a thing of the past……

influence-InteractiveRecently I have engaged in a number of conversations with people on what I think is the future of marketing. For a long time I have had the opinion that people should stop marketing the way they did 8+ years ago (Direct mailings etc) because they are dead. I really honestly think people do ‘old school’ marketing because they don’t know any better and marketing has got too technical for them (Look for my next post in a few days).

Here’s something I came across the other day that I think sums up a large part of my view on marketing today. Firstly, I don’t often read ‘marketing emails’ I get, especially emails that have the word ‘optimize’ in the subject line, but I read this one from Influence Interactive.

“Traditional marketing has become a thing of the past and digital marketing has taken the reins of corporate marketing strategies.

The problem is that more than 80% of CMOs also report that they don’t know how to use digital data to create an interactive strategy to engage visitors and strengthen customer relationships.

Creating an effective digital strategy means utilizing the entire digital landscape, from outward facing efforts like Paid Search, Display Media, SEO, Social, and UX driven development, to internal business management enhancements like CRM and Lead Generation strategies.

We understand the importance of data and how it can help grow your business. That’s why we incorporate data into every action, from strategy to implementation to analysis, creating success you can measure.”

So what’s key to marketing today and the near future:

  • Digital, Digital, Digital
  • CMOs need to learn about digital or become obsolete
  • We all think about engaging prospects with marketing, but strengthening customer relationships with the existing is just as important
  • Exceptional User Experience, the world expects it!
  • Measure, Mesaure, Measure and Integrate, Integrate, Integrate – Visibility and data is so powerful.  Make sure your digital strategy isn’t blind!

 

  • Jul 11 / 2012
  • 1
Web 2.0

And then there was Digsby!

Yep….another one gone!  Well this one is still going to be around! (My Original Digsby Post)

The people at Digsby announced today that Digsby is going to be given to the Open Source Community.

Read About it Here: http://blog.digsby.com/archives/1947

Digsby was a great tool (It was my “Application of 2008“) and I was one of it’s number one fans for a long time but I have to admit that for a few reasons I stopped using it:

  1. The development of Digsby slowed down & other Apps came available and took over
  2. My need for multiple IM support declined – All my friends have standardized on Facebook Messenger or Skype (Now integrated) – I wouldn’t be surprised if Microsoft merges MSN Messenger with Skype very soon.

Let see what the community does with Digsby!  I wish it the best!

  • Aug 08 / 2011
  • 0
Web 2.0

Google +

I am scared to begin to blog about my love of Google +.

When I blogged about the Google Wave……It died!

When I blogged about Bing Cashback…..It died!

If you want something to die, ask me to blog about it!

  • Jun 04 / 2010
  • 0
Random Thoughts

Bing Cashback is Dead

Wow!  It looks like my free source of money is over!  I am on my way to recieving $1000 Cashback.

Bing has announced today that they will be discontinuing Bing Cashback as of July 30, 2010 highlighting that they did not see the broad adoption that we had hoped for.”.  It seems not enough people read my blog. 🙂

This is what they said on their Blog this morning:

“Why are we doing this? When we originally began to offer the cashback feature, it was designed to help advertisers reach you with compelling offers, and to provide a new type of shopping experience that would change user behavior and attract a bunch of new users to Bing.”

“In lots of ways, this was a great feature – we had over a thousand merchant partners delivering great offers to customers and seeing great ROI on their campaigns, and we were taking some of the advertising revenue and giving it back to customers. But after a couple of years of trying, we did not see the broad adoption that we had hoped for.”

I thought this was a great program Mircosoft launched to draw new users to Bing and really begin to compete with Google in this arena.  At the same time I think it is one of Microsoft’s greatest secrets.  It was somewhat hidden.  Such a pity.

Bing Shopping will remain but like I said in my “Bing Cashback: It’s FREE Money” post, Google Product search is definitely superior over Bing Shopping. Without Bing Cashback, I can’t see a reason I would use Bing Shopping over Google Product search.

For more details: Bing Blog Announcement

and to learn what you need to do finalize your Cashback Account: Bing Cashback’s Letter to Customers

Goodbye Bing Cashback.  I will miss you!

  • Jun 03 / 2010
  • 1
New Toys, Random Thoughts

Bing Cashback: Monitor Your Account – Tips and Tricks

In response to the overwhelming traffic and feedback I received on my post in April “Bing Cashback: It’s FREE Money” I have decided to do a follow up post with some further tips and tricks I have discovered since.  Also, maybe I mis-titled my previous post.  As you will see below I have had to spend a bit of time getting my Cashback.  Time is money.  Maybe’s it’s not free money?!?! 🙂

1) Check your Account after a Purchase is made

Make sure you check your account after a purchase is made. Check it for both:

  1. Cashback % Accuracy
  2. The Cashback has actually appeared

I recently made a purchase from Overstock.com (Pretty cool online shopping site) and going through Bing Shopping it said I would get 10% Cashback (See Below),

however, when it appeared in my Bing Cashback account I was only given 5% Cashback (See Below)

How do you resolve this? Contact Bing Cashback Support (https://support.cashback.discoverbing.com).  They responded within hours asking for a copy of the confirmation of the order and a screenshot from Bing Shopping showing the expected cashback percentage.  24hrs after I sent the details of purchase back to Bing Cashback Support I recieved an email back saying “we have credited the purchase to your account, pending merchant confirmation.  The cashback amount will remain in your account as “pending” for 60 days from the date of purchase.”

So fingers crossed, I should have my Cashback at the end of July.

I also have an instance outstanding for a purchase from Drugstore.com where the Cashback has not been reported (seperate from the instance below) after 14 days!  Bing Cashback support staff are doing a great job in updating me.  The delay is with Drugstore.com support.  I will keep you posted on this outcome.

2) Using Retailers Coupons can Void Cashback

This is a trick I learnt the hard way.  It doesn’t happen at all retailers, just some.  There is no way of knowing.

Having a child under the age of 1 I have found Drugstore.com a great place to buy diapers (nappies) and formula.  Free Shipping, no tax plus best price!  In the same week I got an email from Drugstore.com with a coupon for “$10 off a purchase of $50 or more”,  I also saw Drugstore.com was offering “20% Bing Cashback”.  It was too good to be true!

I went through Bing Cashback to Drugstore.com, selected my diapers and formula, went to the checkout, entered my Drugstore coupon code, completed the transaction. Waiting, waiting, waiting ….. no cashback “pending”  in my account.

When I read the Bing Cashback FAQs I learnt  “that coupons could void your cashback rewards”.

3) Bing Cashback does not Equal Instant Savings

In my last post I stated that your should receive you cashback in 7 to 21 days into your PayPal account.  In my early purchases using Bing Cashback my cashback did turn up in 7 to 21 days, but since then it seems things have really slowed down. Looking at all my “pending” cashback’s I currently have, it looks like I won’t be seeing my money for close to 60 days after purchase.

You can understand why Microsoft and their retailers do this.  If they didn’t, it would cause a huge administration overhead when consumers returned or cancelled their orders.

So, if you are looking for instant savings, Bing Cashback isn’t for you.  If you can wait 2 months for your cashback, then keep using Bing Cashback.

4) Always Check the Price by Going to the Retailers Website Directly

I also encourage you to always check the retailers website directly.  Open a separate browser and browse to the item on the retailer website (don’t go through Bing Shopping).

Why? A few times I have found the retailer jacks the price up when you use Bing Cashback!  Very uncool.

Take you time and maximize your savings!

I still recommend using Bing Cashback and it is a great way to get money back on your online purchases.  I just encourage you to learn there are a few tricks.

Last thing to note is that the Bing Cashback support staff and @bingcashback provide excellent support and are very responsive.  I have been very impressed.  Thanks guys!

If you have any other tips or tricks for Bing Cashback, please share below

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